Market Analysis and Competitive Research:
Many business owners are simply too busy running their business to do time-consuming analysis or research. If you are not clear on your target audiences' needs or what your competitors are currently doing, let us provide you with the answers. Good research can assist you in overcoming any current weaknesses and help you find future opportunities.
Marketing Plan:
A solid marketing plan enables you to define your objectives and know your business, as well as, identify strengths and weaknesses. It is an essential document for the small start-up business or the established business and can be a necessary tool in securing future funding. The marketing plan includes a review of your current situation, defines your strategy, objectives, products, distribution channels, pricing, promotions, budget and implementation tactics. It can be the key to your success!
Company Identity:
Is your company name recognizable to your audience? Does your logo reflect your desired image? We will help you establish your own unique identity. A combination of the right company name, colors, design elements and tag line convey who you want to be, can help make your brand memorable and provide instant recognition to potential customers.
Print Design:
Make your customer’s first impression the right one, and get an edge over your competition. We will coordinate your materials so that they have a unique, professional look and make an impact. Your customers will take notice and want to read your information.
E-Marketing:
Almost 80% of consumers visit a company’s website before deciding to make a purchase. For new businesses, we will setup your domain name and hosting and then create a custom designed website. We can include key features that will help you keep it updated yourself and gather customer information easily.
If you currently have a website, is it making the right impression? Let us update your current site to ensure the information flows smoothly and the content is getting your customer’s attention at first glance. Search engine optimization is always included. If you are branching out into the world of e-commerce, we can add a shopping cart to your site.
E-bulletins or E-newsletters:
Think about how many people use email daily. Email marketing is an affordable, fast approach to keeping in touch with your clients on a regular basis. A well-designed, e-bulletin sent regularly can quickly introduce new products and services, announce upcoming events, provide incentives/discounts, and keep your company name in front of your customers.
Promotions:
Promotions can be a necessary sales tool. Defined as a “campaign” – either advertising or a specific sales tactic or offer– it can help increase the visibility and demand for your product. A promotion can be targeted to reach new prospects or increase sales among your existing customer base. It should be designed with specific measurable goals to help track results and determine the effectiveness of the campaign.
Direct Mail:
Direct mail is a vehicle that can help you launch a particular sales campaign or promotion. It can be an effective, inexpensive way to reach both current and potential customers. Direct mail helps to educate your prospects on your products or services, helps to promote a new product or it can also be used to reinforce an existing customer relationship and build loyalty. Direct mail can drive both referrals and repeat purchases.
Direct mail can take the form of postcards, formal letters, teasers, die-cut pieces or “lumpy” mail (promotional items included) and is usually more effective is a series of pieces rather than a single piece.
Public Relations:
How do you keep your name out there in the public eye? We can coordinate press releases, arrange interviews, draft speeches, maintain other forms of public contact and respond to requests for information to gain the attention your company needs.